CSR - in the wake of Lehman’s
Wednesday, September 24th, 2008Jerry Daykin is the Marketing Manager for City Gateway and has provided the below posting on the effect of the Lehman Brothers collapse on their organisation:
‘Following the collapse of Lehman Brothers, who were due to co-run a course with my charity, the Sunday papers conjured up a quote saying: “My job is to get support from companies and it’s difficult enough at the best of times. This week has been awful.”
Thankfully, as I’ve been assuring friends and family, you can’t believe everything you read and I actually had quite a nice week. It was remarkable to see the way in which individuals, firms and other agencies have tried to step in to fill the gaps left in the project and even the guys at Lehman’s have made the effort to keep in contact during a week which must have been awful for them.
The enthusiasm and passion with which they picked up City Gateway’s new Women’s Project had made my job easy: we identified the needs of our project, they identified what they hoped to get out of a partnership and when this clicked away we went. In the few short weeks that we did work together, a number of their staff had already volunteered at the centre and dozens more were queuing up to get involved.
Unfortunately it wasn’t to be, and yes our course has been caught rather short of volunteers, office visits and placements, but if building this partnership has taught me anything it’s that more City firms than ever are ready to embrace the third sector. We need to tie into this in a way which can benefit both parties and will lead to lasting engagement.
City Gateway was set up 10 years ago in Tower Hamlets, a Borough defined by dramatic inequality between big business and the surrounding community. We work with some of the hardest to reach NEET young people and low skilled women across the Borough and seek to engage them, train them and ultimately progress them.
Partnering with large firms has never been an option or an added extra for us. Corporate engagement through volunteering, hosting tours and placements are a core focus of our work - only then can the real barriers be broken down and individuals given the chances they deserve to succeed.
The crunch has tightened belts and cut CSR spending but perhaps it will unlock some of the other skills and resources firms have to offer.’
